~ 6 min read

Tips for Monitoring and Boosting Your Hotel’s Online Reviews

Ana Milošević

Ana Milošević

Content Creator at Sightale

In today's digital age, online reviews can make or break your property’s reputation. Potential guests heavily rely on these reviews to make informed decisions about where to stay. It's crucial to actively monitor and manage your online reputation to ensure a positive image and attract more bookings.

Let’s explore the numbers:

  • According to Tripadvisor, 93% of people find reviews important when determining which hotel they want to stay at.
  • And 53% of the people surveyed would not book a hotel without having a guest's opinion about it.
  • According to Ipsos, 68% trust peer reviews and 53% are influenced by user-generated content.
  • One study found that just a single negative review can result in a hotel losing up to 30 potential guests.

These numbers paint a clear picture of the significance of your online reputation. Are you ready to conquer the review world?

We're here to guide you through the process with easy-to-follow tips and tricks that will help you take control of your online reputation and thrive in the digital realm.

Monitor Online Review Platforms

Stay vigilant by regularly monitoring online review platforms. This can be overwhelming, so make sure you’re always up-to-date with the most popular ones such as TripAdvisor, Google Reviews, and Yelp. Set up alerts and notifications to receive immediate updates whenever a new review is posted. By staying proactive, you can quickly respond to feedback, address concerns, and show potential guests that their opinions matter to you.

Have a Clear Protocol in Place

Responding to reviews, whether positive or negative, is crucial for maintaining a positive online reputation. Express gratitude for positive feedback, addressing guests by name whenever possible. For negative reviews, respond promptly, apologize for any shortcomings, and offer a resolution. By demonstrating your willingness to rectify any issues, you can turn a negative experience into a positive one and showcase your commitment to guest satisfaction.

According to a study by Cornell University, a one-point increase in a hotel’s TripAdvisor score can lead to a 1.42% increase in ADR.

Encourage Guest Reviews

Actively encourage your satisfied guests to leave reviews online. Implement a review solicitation strategy, such as sending follow-up emails after check-out, including links to review platforms. You can also provide incentives like discounts, complimentary services, or loyalty program points to encourage guests to share their experiences. The more positive reviews you generate, the better your online reputation will be.

Especially with Millennials, user-generated content — like reviews — has a major impact on whether they decide to buy something.

Leverage Social Media

Social media platforms play a significant role in shaping your property’s online reputation. Establish an active presence on platforms like Facebook, Instagram, and Twitter. Engage with your audience, respond to comments and messages promptly, and share positive guest experiences and testimonials. By building a strong social media presence, you can showcase your unique offerings and interact with potential guests directly.

Mastering online reputation management is essential for every hotel's success in today's digital landscape.

Embrace the power of positive reviews, engage with your audience, and demonstrate your commitment to exceptional guest experiences. Start implementing these tips today and watch your hotel's online reputation soar to new heights.


Ana Milošević

Ana Milošević Content Creator at Sightale

As a relentless seeker of knowledge and new experiences, I thrive on exploring diverse hospitality topics and transforming them into inspiring content.

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